Privacy Policy
Last Updated: January 2026
Armour Liquids Creeding Ltd ("we," "us," "our," or "Company") operates armourliquidscreeding.co.uk ("Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using our Website, you accept and agree to be bound by this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: Information about how you interact with our Website, including click-through rates, time spent on pages, and affiliate link clicks.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand Website traffic and user behaviour
- Affiliate tracking to record referrals to casino partners and process commissions
- Site improvement, personalisation, and enhancement of user experience
- Marketing communications and promotional activities (where you have consented)
- Compliance with legal obligations and fraud prevention
- Customer support and inquiry response
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Used to collect data on user behaviour and Website performance.
- Affiliate Tracking Cookies: Employed to track referrals and attribute conversions to affiliate links.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You may control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking cookies may affect Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Website contains links to casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to review their respective privacy policies before providing any personal information or engaging in transactions.
Your use of third-party sites is governed by their own terms and conditions, and we disclaim all liability for their practices.
Your Rights
As a user in the United Kingdom, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure ("right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
- Rights related to automated decision-making and profiling
To exercise any of these rights, please contact us using the details in the "Contact Us" section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically:
- Contact information is retained for up to 3 years after last contact
- Analytics data is retained for up to 26 months
- Affiliate tracking data is retained for up to 90 days post-conversion
- Legal and compliance records are retained as mandated by UK law
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Armour Liquids Creeding Ltd
Email: privacy@armourliquidscreeding.co.uk
Website: armourliquidscreeding.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data protection rights have been breached.